Whatever we created for Diana, it needed to be as cool as she is. A chick who knows what she wants, Diana was looking for a sassy brand to help her launch her Bonza Bean Salad to the big bad world.
A little bit devilish…
Decidedly tongue in cheek, we were given free rein to take this branding to the max. So we did just that!
We designed the full brand identity and how this would be used across different packaging options.
I’m going to have to lift my game Maria with all your cool stuff
DIANA McCLELLAND, CHIEF DEVIL