We built a strong, empowering message that shouted from the rooftops, and we needed a strong, empowering yet feminine brand identity to support it. And if I do say so myself, I think we nailed it… Drawing from Carly’s vibrant personality, her love of tarot, all things moon related and her beautiful tattoos, we crafted a brand that resonated with her on every level. And it’s pretty darn cool too. just like her!
I’m actually pretty speechless and so overwhelmed at the pure fucking awesomeness. This. This is it. I love it. It’s amazing. You’re amazing. Everything about it is perfect. Literally all of it is perfection.
CARLY FOSTER, LUCKY SEW AND SEW