Sweetly Nourished

Brand Identity, Creative Direction

Nourish your body, mind and soul…

When I was offered the opportunity to work with Lizzie on this amazing new business, I literally jumped at the chance to get involved. I’ve loved Lizzie’s nourishing sweet treats for a while now, and it seemed like the perfect client fit. I wasn’t wrong!

Lizzie is a true foodie who’s passion is creating sweet, nourishing treats without the guilt! Her palette is exquisite and her ability to marry flavours into explosions of pure amazingness will never cease to amaze me. So creating a brand identity that worked for her and her fledgling new business was a chance not to be missed.

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Project details

The desire was to create an aspirational, fun brand that wasn’t homemade or cheap, but demonstrated the alternative way you can treat yourself – without reaching for the sugary snacks.  A brand that reinforced the simplicity of nature and all it’s bounty without getting caught up in being to ‘earthy’ or eco. We wanted it to feel luxurious and a real ‘treat’, not something that was just whipped up in a jiffy.
“I LOVE it!”

LIZZIE MCLELLAN, HEAD FOODIE