Aging Reimagined

Brand Identity, Brand Messaging

Positive Aging

Aging comes to us all, but its not something any of us like to think about, so how do you build a brand around this sensitive subject?

A fresh look…

Judith wanted a brand that reflected her fresh look at aging. One that wasn’t about life coming to an end, but instead new beginnings.


We designed the full brand identity and how this would be used across different options.