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What’s your brand story saying about you?

There’s a lot of talk at the moment around telling your brand story, which is great. It’s something I feel truly passionate about. But, it seems there’s also a lot of confusion as to what this actually means… Storytelling isn’t about spinning yarns or creating fairy tales. Telling your brand story is about connecting your… Read more »

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How to write badass product descriptions

In all my years of copywriting, the subject I’ve been asked most about is how to write good, compelling product descriptions – especially when you’re not a natural copywriter. Bad copy, more than anything else has the power to destroy your online sales, because if you don’t get your copy right, your customers won’t even… Read more »

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Let me tell you a story

As I wander through life as a small business owner, it often occurs to me how everything we do always leads back to stories. As humans, we’ve always communicated in stories. From the cave walls of 20,000 years ago, to the Victorian’s Penny Dreadful, and the rise and rise of social media, we are consistently… Read more »