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What’s your brand story saying about you?

There’s a lot of talk at the moment around telling your brand story, which is great. It’s something I feel truly passionate about. But, it seems there’s also a lot of confusion as to what this actually means… Storytelling isn’t about spinning yarns or creating fairy tales. Telling your brand story is about connecting your… Read more »

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Let me tell you a story

As I wander through life as a small business owner, it often occurs to me how everything we do always leads back to stories. As humans, we’ve always communicated in stories. From the cave walls of 20,000 years ago, to the Victorian’s Penny Dreadful, and the rise and rise of social media, we are consistently… Read more »